This is a guide, not a teleprompter. Use it as a starting point and make it yours.
The Script
~45 seconds
The offerhook them first
At your free case review, we're going to go over exactly what happened, look at the details of your injury, and talk through the options you may have for pursuing a claim.
Intro / Credibility
Hi, I'm David Almaras, personal injury attorney. As a former federal prosecutor and Texas Super Lawyer, I've spent decades fighting for people in the courtroom -- and now I fight for accident victims against insurance companies.
What to expect
Together, we'll go over the details of your accident, what your injuries look like, what medical treatment you've had so far, and whether the insurance company has already reached out to you.
Word of warningoptional, recommended
One thing you should know -- the insurance company is not on your side. They don't represent you, and their goal is to pay out as little as possible.
What they'll learn
By the end of our session, you'll know whether you have a case worth pursuing, what your next steps should be, how long the process typically takes, and what the insurance company's offer really means.
Call to action
To get started, just call the number or fill out the form right here on this page.
Sign off
I look forward to speaking with you.
Be specific. Every line should use clear, outcome-driven language. Not "we'll discuss your situation" but "we'll go over exactly what happened." The more concrete, the more real it feels.
Why this structure works
The offer -- They don't care who you are yet. Lead with what they get. The landing page headline already got their attention; the video reinforces the offer immediately. List 3-7 benefit-driven outcomes -- what they'll walk away with, not what you'll do. Free case review, free consultation, strategy session, discovery call -- whatever your offer is.
Intro / Credibility -- Now that they care, introduce yourself with one piece of credibility. Name, title, and one thing that earns trust -- years of experience, number of cases handled, or a specific focus area. Keep it to one line. Not your full bio.
What to expect -- Reduce uncertainty. Tell them what you'll ask about so the call feels safe, not intimidating. They know what's coming.
Word of warning -- Optional but recommended. A measured heads-up that positions you as an advocate. Not fear, not pressure. Just: "here's something most people don't know."
What they'll learn -- Paint the outcome. After the session, they'll have clarity on next steps, timeline, and what affects their case. This is the payoff.
Call to action -- Direct, simple. Call or fill out the form. No overthinking.
What the video should communicate
What they get when they reach out (the offer, in concrete terms)
Who they'll be working with (just enough credibility)
What the process looks like so it feels safe, not intimidating
A word of warning or insight most people miss (optional, recommended)
What clarity they'll have by the end
Exactly how to take the next step
What NOT to do
Don't over-explain. The more you answer on the page, the less reason they have to call. Give them enough to want the conversation, not enough to skip it.
Don't lead with your bio. They don't care about your law school or how many years you've practiced. Lead with what they get. Your credentials come through in how you carry yourself on camera.
Don't go past 90 seconds. 45-60 seconds is the sweet spot. If you're past a minute, you're probably over-explaining.
Don't use scare tactics or negativity. The "word of warning" is a measured heads-up, not a fear pitch. Calm and confident, not urgent and aggressive.
Don't use hyped claims. No "we'll get you the maximum settlement" or "we never lose." Straightforward and honest wins.
Don't make it a commercial. This is a person talking to another person. Conversational, not polished. A few pauses are fine -- robotic delivery isn't.
Filming tips
Landscape - horizontal, not portrait
Lighting - face a window or use soft light
Framing - chest up, camera at eye level
Eye contact - look at the lens, not the screen
Audio - quiet room, no echo
Tone - calm, confident, conversational
Background - clean, professional
Takes - record 3-4, pick the best
Script Generator
Fill in the blanks and get your personalized script. Pre-filled with personal injury defaults.